Balter's Writing - StoryShelf
B

Balter

aka Balterer
75 pieces published 6 platforms
MediumBalterer - MediumStories by Dave Balter on MediumInc.comBaltererButtonDown
Body of Work Intelligence
An editorial reading of the complete catalog

Balter's body of work is governed by a central tension: the compulsive builder who cannot stop constructing things — companies, essays, scenes, identities — and the grieving, restless consciousness that suspects construction is itself a deflection. He names this drive "The Machine," and the catalog bears out the diagnosis. From BzzAgent to Smarterer to Flipside Crypto, from tape covers on Dead tour to blockchain analytics, the founding stories accumulate not as triumphs but as episodes in a serial autobiography where the protagonist keeps mistaking motion for meaning and then, in the writing, catches himself at it. The Inc.com columns from the early 2010s read as the expected CEO-as-sage dispatches — humility imperatives, mentorship frameworks, marriage warnings — but the later personal essays represent a genuine formal evolution: the voice loosens into something digressive, self-interrupting, and tonally unstable in ways that feel earned rather than performed. The Smarterer series across seven installments is the most sustained effort, a business memoir that keeps undercutting its own authority with accidental PCP, dating a direct report, and the frank arithmetic of who got paid what. Balter writes toward confession but swerves into comedy; he approaches sentimentality and detonates it with parenthetical asides.

The deeper current is mortality and its attendants — the father with Parkinson's threads through "Let Go, Dad," "Hospice," and "So Long, Dad" with an accumulating rawness that the writer's admitted inability to cry only sharpens. Sleep phases catalogued beside a dying friend, a wife who doesn't like fruit observed with forensic tenderness while a hospital call comes in — Balter's grief writing works precisely because it refuses the grammar of grief, opting instead for inventory, digression, and deflective humor that eventually collapses under its own weight into something genuine. The Grateful Dead functions as both organizing mythology and emotional skeleton key: the cult near-miss at MSG, the bootleg tape economy, the Phish and Eggy pieces — these aren't nostalgia but a parallel theology of surrender and presence that stands in permanent opposition to the founder's need for control. The fabricated book review of his own "Invisible" essay is the most revealing gesture in the catalog: a writer who has spent years performing self-awareness finally writes a formal self-critique, hiding behind a pseudonymous reviewer to say what he cannot say straight — that recognition is not revelation, that visibility is the subject he circles without resolving. Balter is at his weakest when defaulting to listicle structures or startup vernacular, and at his strongest when the sentence itself becomes the site of negotiation between the man who builds and the man who watches the building happen.

Editorial History · 6 previous editions
4
Edition 4 March 7, 2026 · 41 pieces

Balterer's catalog reads like a man arguing with himself in public and daring you to look away. Across forty-one pieces, the dominant register is confessional bravado — a voice that insists on its own candor while stage-managing every revelation. The writer circles obsessively around a handful of gravitational centers: fatherhood and filial duty, the mythology of entrepreneurship, the Grateful Dead and its cultural penumbra, and the body's stubborn refusal to cooperate with the mind's preferred self-image. What links these seemingly disparate concerns is a fixation on control and its failures — the father who cannot cry for fourteen years and then writes about it with forensic precision, the founder who narrates acquisition deals as if they were heist films, the concertgoer who inventories the sensory data of a stranger collapsing on the floor. The parenthetical asides, the direct addresses to the reader, the constant throat-clearing disclaimers ("house rules," "rule of play," "for avoidance of doubt") — these are not stylistic tics so much as load-bearing architecture. They allow Balterer to approach vulnerability at an angle, to arrive at genuine feeling by pretending to dodge it.

The intellectual timeline reveals a writer who began with entrepreneurial narrative and gradually loosened toward something rawer and more personal, though the two modes never fully separate. The seven-part Smarterer series is the catalog's spine: a serialized founder's memoir that doubles as a study in how deals, relationships, and self-delusion intertwine. But the pieces that genuinely distinguish the work are the ones where commerce falls away and mortality moves in — the father's Parkinson's decline across "Let Go, Dad," "Hospice," and "So Long, Dad" constitutes an involuntary triptych, each installment less defended than the last, the jokes growing thinner as the oxygen does. The father who shouts "I am a carrot! I am a cucumber!" from the edge of death, and the son who recognizes this as a man trying to articulate that he feels like a vegetable — that is writing operating at a level the startup narratives, however entertaining, do not reach. It is also where Balterer's signature move, the deflection into humor, becomes most legible as a survival mechanism rather than a rhetorical strategy.

What keeps the catalog from cohering into something greater is a certain reluctance to let the reader sit in discomfort without a wink. The voice is unmistakable — rapid, digressive, allergic to solemnity, fond of em dashes and sentence fragments that mimic the cadence of a man thinking aloud at a bar. But the relentless knowingness can sand down the edges of pieces that deserve their sharpness. "When You Cry" opens with a confession of startling emotional honesty and almost immediately retreats into ironic distance. The fabricated book review of the writer's own essay, "Invisible," is the most structurally adventurous piece in the catalog, a hall-of-mirrors exercise in self-criticism that reveals how acutely Balterer understands his own tendencies — and how unwilling he remains to fully abandon them. The range is real: from weed memoirs to blockchain analytics, from Miranda July to airplane etiquette to hallucinogenic cult encounters. But the deepest current running beneath all of it is the tension between a man who builds compulsively — businesses, essays, weekly publishing schedules, what he calls "The Machine" — and one who suspects that all this building is an elaborate scaffolding around something he cannot bring himself to simply stand inside and feel.

3
Edition 3 March 7, 2026 · 41 pieces

Balterer's body of work reads like the memoir of a man who cannot stop building things — companies, essays, justifications — and who has come to understand, perhaps only recently, that the compulsion itself is the subject worth examining. Across forty-one pieces, published in a concentrated burst between late 2025 and early 2026, the writer returns obsessively to the tension between control and surrender: the father who won't use a cane, the entrepreneur who micromanages font choices, the insomniac parsing mortality into phases, the man who hasn't cried in fourteen years and describes willing himself toward tears with the mechanical focus of someone debugging code. There is a restless, almost feral energy to the prose — parenthetical asides that undercut the writer's own authority, self-deprecating pivots that function as preemptive strikes against sentimentality, sentences that lunge forward then pull back into wisecracks. The voice is unmistakable: a raconteur who deploys irreverence as structural load-bearing, who uses humor not to avoid depth but to negotiate safe passage toward it. The piece on crying and the pieces on his father's death trace a single arc — the writer circling the problem of male emotional constipation with increasing directness, moving from abstraction in "When You Cry" to the devastating specificity of a dying man shouting "I am a carrot" in "So Long, Dad." That the father predicted his own death on Rosh Hashanah lands with genuine force precisely because Balterer has spent so many words elsewhere resisting exactly this kind of unearned gravity.

The Smarterer series, spanning seven installments, represents both the most sustained narrative effort in the catalog and its most revealing structural choice. Balterer is drawn to the startup founding myth but refuses to play it straight — the co-founder who decamps for Burning Man, the intern who works for free in probable violation of Massachusetts labor law, the acquisition negotiated alongside a romantic entanglement with an employee. The business writing and the personal writing are not, it turns out, separate registers; they are the same register applied to different materials. Whether the subject is a blockchain analytics company, a driver named Maruf who embezzled twenty thousand dollars, or the physiology of a concertgoer collapsing at a Phish show, the method is identical: arrive at the scene with comic bravado, circle the perimeter with anecdote and digression, then drop — sometimes gracefully, sometimes with a thud — into something raw. The Grateful Dead and Phish function as more than biographical color; they are the writer's native liturgy, the framework through which chaos and improvisation are made legible. Tape trading, cult encounters on LSD, the Dead's post-Mydland darkness — these are not nostalgia pieces but attempts to locate the origins of a particular disposition toward risk, community, and the unreliable nature of plans.

What makes this catalog genuinely interesting, rather than merely energetic, is the late emergence of self-scrutiny. The invented book review of "Invisible" — a piece in which Balterer fabricates a critic named V. A. Delbert to pan his own work — is the most formally adventurous thing here, and also the most telling. It suggests a writer who has begun to suspect that his greatest subject might be the gap between performance and interiority, between the guy who commandeers the airplane bathroom and the one who sits by the pool unable to cry while his partner weeps. The Miranda July piece performs a similar function under the guise of a book review: all those preemptive disclaimers about manhood and spoilers are the scaffolding around a writer trying to engage with feminine interiority without the tools to do so comfortably. There are weaknesses — the comic tics can become tics in the clinical sense, repetitive and involuntary; the parenthetical self-interruptions occasionally drain momentum from passages that would land harder if left alone; and the writer's instinct to charm can crowd out the stillness these pieces sometimes desperately need. But the trajectory is clear. Balterer is moving, piece by piece, from a writer who tells stories about things he has done toward a writer reckoning with the person who needed to do them.

2
Edition 2 March 7, 2026 · 41 pieces

Balterer's catalog reads like a man arguing with his own sentimentality — and losing, beautifully, almost every time. Across forty-one pieces, the writer returns obsessively to the gap between the self who feels and the self who refuses to admit it. "When You Cry" opens with a declaration of anger at a partner's tears, then quietly confesses to fourteen years without weeping and a failed, willed attempt to produce some. "So Long, Dad" buries grief inside comedy — a dying man shouting "I am a carrot!" — as though the absurd were the only vessel sturdy enough to carry loss. The posture is tough, wisecracking, deflective, but the architecture of nearly every piece betrays the opposite: Balterer builds elaborate comic scaffolding precisely so he can stand at a height where vulnerability becomes unavoidable. The voice — restless, digressive, conspiratorial, prone to parenthetical asides that function as emotional trap doors — is remarkably consistent whether the subject is hospice care, blockchain analytics, or smoking PCP with a startup employee. This consistency is both the writer's signature and, at times, a limitation: the same tonal register that makes "The Three Phases of Sleep" devastating can make "Who Learned to Read the Water" feel like it's performing intimacy in a boardroom.

The intellectual range here is wider than it first appears, though it clusters around a few gravitational centers: the Grateful Dead and its ecosystem of bootleg tape culture, hallucinogens, and spiritual vagrancy; the serial drama of building and selling companies (BzzAgent, Smarterer, Flipside); the slow erosion of a father's body and autonomy; and the nature of compulsion itself — what the writer names, in "The Machine," as an internal engine that demands construction without offering explanation. The seven-part Smarterer series is the catalog's most ambitious structural undertaking, and it reveals something important about how Balterer thinks about narrative: not as arc but as accretion, each installment layering character, digression, and business mechanics until the sale itself feels less like a climax than an inevitability arrived at sideways. The Dead shows, the startups, the dying father — these are not separate subjects. They are all expressions of the same preoccupation: what it means to be inside an experience that is ending, and how one behaves at the threshold. Tour lots, hospital rooms, acquisition negotiations — each is a liminal space where Balterer stations himself to observe the precise moment something irreversible occurs.

What evolves across the timeline is not so much the voice — which arrives fully formed — but the willingness to let the mask slip longer. The earlier pieces lean harder on comic deflection and meta-commentary ("oh great an article about drugs. try threading this needle, pal"), while the later work, particularly the hospice sequence and the invented book review of the writer's own essay "Invisible," suggests a growing interest in examining the apparatus of self-presentation itself. That "Sunday Edition Review" — a fabricated critical takedown of the writer's own work, written under a pseudonymous byline — is the catalog's most revealing gesture, a man preemptively savaging himself with more precision than any external critic could manage. It is also, not coincidentally, the piece that most nakedly exposes the central contradiction: Balterer writes to be seen, writes about invisibility, writes about the fear of being seen writing about invisibility, and somewhere in that recursive loop, something genuine and unguarded keeps escaping.

1
Edition 1 March 7, 2026 · 41 pieces

Balterer's catalog reads like the work of a man who cannot stop building and cannot stop confessing — and who suspects, perhaps correctly, that these are the same impulse. Across forty-one pieces, the dominant register is a kind of antic intimacy: the writer opens with a provocation, frequently a declarative sentence that lands like a slap or a joke, then peels back into something rawer and more precarious than the opener promised. "When You Cry" begins with the admission of anger at a spouse's tears and tunnels into a fourteen-year drought of the writer's own weeping. "The Machine" personifies the compulsion to create as a hissing, clanging apparatus beyond its host's control. Even the Smarterer series, ostensibly a startup memoir told in seven installments, is less interested in the mechanics of exits and term sheets than in the texture of human friction — the co-founder who needed Burning Man first, the intern who said yes to everything including working for free, the romantic entanglement with an operator whose font preferences became a proxy war for deeper incompatibilities. Balterer is drawn again and again to the moment where competence meets helplessness: the entrepreneur who can orchestrate a $60M acquisition but cannot cry; the son who can manage three hundred guests at an event but cannot let his Parkinson's-afflicted father attend. The prose runs hot, parenthetical, self-interrupting — a voice that trusts digression more than thesis, and that deploys humor as both shield and scalpel.

What emerges over the chronological arc is something like a grief trilogy nested inside a business memoir nested inside a countercultural autobiography. The father pieces — "Let Go, Dad," "Hopsice," "So Long, Dad" — form the emotional spine of the catalog, moving from the discomfort of enforcing boundaries on an aging parent through the institutional indignities of hospitals and hospice to the surreal comedy of a dying man calling his own death date on Rosh Hashanah. These are the essays where the writer's habitual deflections — the asides, the profanity, the winking stage directions — earn their keep, because they dramatize the very mechanism by which a person survives proximity to loss. Alongside these run the Grateful Dead pieces, the weed piece, the cult piece, the hallucinogen-laced wallet misadventure, which collectively sketch a life lived in the orbit of American subcultural excess, from Dead tour tape trading to Phish floors to blockchain analytics. The recurring figure is the hustler-romantic: someone who sold hand-illustrated cassette covers on lot and later sold companies to Pluralsight, who sees no contradiction between the two because both required reading a room and believing in something not yet proven.

The most revealing gesture in the catalog may be piece thirty — the invented "Sunday Edition Review" of the writer's own essay "Invisible," in which a fictional critic named V. A. Delbert takes Balterer to task for mistaking recognition for revelation and for writing safely about safety. It is a startlingly self-aware move, the writer staging his own critical demolition, and it suggests he knows exactly where his tendencies shade into shtick. The parenthetical asides, the conspiratorial second-person address, the reliance on personality as structural principle rather than earned architecture — these are features, not bugs, but they can calcify into mannerism if left unexamined. When Balterer writes about his wife's cleanliness and fruit aversions in the same paragraph as his father's mucous plug and failing lungs, the juxtaposition achieves something no amount of cleverness could engineer: the grotesque ordinary fact of loving people whose bodies betray them. It is in those moments — unguarded, unamused, stripped of the showman's patter — that the writing finds its real frequency.

1
Edition 1 March 8, 2026 · 42 pieces

Balter writes like a man who cannot stop building things and cannot stop narrating the building — companies, essays, marriages, grief, all subjected to the same restless, compulsive energy he names "The Machine." Across this catalog, what emerges is a writer whose central obsession is not entrepreneurship or fatherhood or music or death but the act of self-examination conducted at arm's length, always gesturing toward vulnerability while maintaining an almost pugilistic control over the terms of disclosure. He tells you he hasn't cried in fourteen years, then tells you about the divorce that almost broke him; he announces house rules before reviewing Miranda July; he writes about his dying father through the frame of his wife's feelings about fruit. The digressions are the architecture. Balter's voice — discursive, conspiratorial, syntactically restless, laced with parenthetical hedges and self-interrupting bravado — is unmistakably his own, closer to the spoken rhythms of a Deadhead raconteur than to any essay tradition, and it produces both his best effects and his most persistent limitation: the sense that every confession arrives pre-negotiated, every wound displayed under carefully chosen lighting.

The work evolves from the functional self-help register of the early Inc. piece toward something genuinely stranger and more personal on Balterer, where the Smarterer serial and the father pieces represent twin spines of the project — one tracking the alchemy and absurdity of startup life with novelistic detail (the accidental PCP, the co-founder at Burning Man, the earnout math), the other tracking mortality with increasing directness as the father declines from stubborn patriarch to hospice patient to eulogized absence. The Grateful Dead and Phish threads are not decoration; they are Balter's native cosmology, the place where chaos, communion, and tape-trading fastidiousness converge, and they inform his prose's tolerance for improvisation within structure. The invented book review of his own "Invisible" essay is the catalog's most revealing gesture — a writer so compelled to preempt criticism that he fabricates the critic, essentially arguing with himself in public. The contradictions that define the body of work are productive ones: sentimentality held in check by wisecracks, emotional exposure undermined by disclaimers, a compulsion to connect warring with a terror of being seen trying. What Balter is building, piece by weekly piece, is not a blog but something closer to a serial autobiography in which the narrator keeps insisting he's fine while the evidence accumulates otherwise.

1
Edition 1 March 8, 2026 · 46 pieces

Balter's catalog cleaves into two distinct lives. The early Inc. columns (2011–2013) are competent entrepreneurial counsel — humility, mentorship, competitor strategy — delivered with the authority of a founder who built and sold companies but hadn't yet figured out what he actually wanted to say. They read as transactional, even when confessional, as in the divorce piece where personal wreckage is tidied into lessons. Then something breaks open. The Balterer essays, arriving roughly a decade later, abandon the listicle entirely and reveal a writer who has discovered that voice — digressive, self-interrupting, tonally restless — is itself a form of argument. The seven-part Smarterer series is the fulcrum: ostensibly a startup origin story, it keeps dissolving into accidentally smoking PCP, workplace romance, the petty warfare of font preferences, a wedding where someone insults the company name within earshot. Balter treats entrepreneurship not as a hero's journey but as an accumulation of absurd, compromising, deeply human incidents that resist the clean arc venture capital prefers.

What defines the later work is a compulsive need to circle mortality, embodiment, and the machinery of compulsion while maintaining an almost aggressive comic deflection. The father's decline across "Let Go, Dad," "Hospice," and "So Long, Dad" — where the dying man calls himself a vegetable and then predicts his own death on Rosh Hashanah — is handled with tenderness that never settles into sentimentality because Balter keeps cutting the gravity with structural irreverence: his wife's fruit aversions, hospital bureaucracy, the sheer indignity of mucus plugs. "When You Cry" and "The Machine" expose the writer's two governing contradictions — an emotional constipation that coexists with relentless creative drive, a man who cannot weep but cannot stop building. The Grateful Dead threads (tape dubs, cosmic wallets, Phish floors) aren't nostalgia but epistemology: Balter learned narrative from setlists and bootleg lineage, from the way a show unfolds without a fixed script, and his prose replicates that loose architecture. The invented book review of his own "Invisible" essay is the most telling gesture in the catalog — a writer preemptively critiquing himself before anyone else can, performing self-awareness as both shield and confession, which is finally what all of Balter's work does: it builds the thing and disassembles it simultaneously, daring you to decide which act is the real one.

Visual Portrait
If your body of work was a picture…
AI-generated visual portrait of Balter's body of work
Balter's body of work is a junk drawer of the entrepreneurial soul — crypto memos and startup war stories tangled with tour socks, hospice vigils, pool guys, and bus accidents, all held together by a father's tender reckoning with letting go. The cosmic drawer captures his restless oscillation between Silicon Valley ambition and deeply human memoir, between blockchain analytics and the Grateful Dead, between corporate strategy decks and the irreducible mess of love, loss, and adventure. Every object spilling forth mirrors his catalog's insistence that the professional and the personal are not separate drawers at all, but one overflowing, luminous chaos.
Edition 1
Edition 1 · Mar 2026
Editorial Intelligence
Story Reviews
Individual critical readings of each piece — what works, what resonates, where it sits in the body of work.
Leadership & Managing | 10 Ways Any Leader Can Step It Up Today

The piece announces itself as a universal prescription — "no matter who you are" — which is both its ambition and its potential weakness. Listicle structures in leadership writing tend to flatten complexity, reducing the messy, contingent work of managing people into discrete, actionable items. The framing here leans heavily on the promise of immediacy ("today"), positioning leadership improvement as something achievable through quick behavioral tweaks rather than deep structural or relational change. This tension between accessibility and depth is the central challenge of the form, and the title telegraphs a piece that has chosen accessibility decisively.

What's worth interrogating is the implied audience: the leader who already considers themselves competent but wants to "step it up." This is a particular rhetorical posture — flattering the reader's self-image while gently suggesting room for growth. It's a well-worn move in business writing, but it raises a question the piece may not fully confront: whether the leaders most in need of stepping up are the ones least likely to recognize it. The universality the excerpt promises — applicable to any company, any leader — risks producing advice so broadly applicable it becomes untethered from the specific, situated realities where leadership actually happens. The piece would be most interesting where it resists its own format, where a specific anecdote or counterintuitive insight disrupts the listicle's orderly march.

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Mentor So That It Means Something

"Learn to weave the right web" is a striking metaphor choice for mentorship, suggesting something more deliberate and architectural than the usual advice-column framing of mentor relationships as organic, warm, almost parental bonds. The piece appears to push against the sentimentalized version of mentorship — the wise elder dispensing wisdom over coffee — and toward something more strategic and intentional. The five-step structure signals pragmatism, but the title's insistence that mentorship "mean something" introduces an almost existential demand: not just effectiveness, but significance.

The tension between the instrumental ("five steps") and the meaningful ("so that it means something") is where this piece likely finds its energy. Mentorship writing often collapses into one mode or the other — either a how-to manual stripped of emotional stakes, or a misty-eyed tribute to a transformative figure. The excerpt suggests the writer is trying to hold both registers at once, acknowledging that great mentoring requires craft and architecture, not just good intentions and availability. The web metaphor is double-edged, carrying connotations of entrapment alongside connection, and one wonders whether the piece explores that darker valence or lets it pass. At its best, this kind of writing reframes a familiar relationship as something that demands as much rigor as any other professional discipline.

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The Humility Imperative: CEOs, Keep Your Arrogance in Check

This piece succeeds in doing something rare in business writing: it leads with failure rather than triumph. Dave Balter's story is presented not as a victory lap following a $60 million acquisition but as a cautionary narrative in which ego nearly destroyed the enterprise before the happy ending arrived. The structure — arrogance as near-ruin, humility as salvation — follows a conversion narrative arc that gives the piece a moral urgency most CEO profiles lack. The word "imperative" in the title is doing real work, elevating humility from a soft virtue to a strategic necessity.

What makes the framing compelling is its specificity: Balter is not theorizing about humility in the abstract but "imploring" from personal experience, which gives the argument testimonial weight. The piece positions itself against the dominant mythology of entrepreneurship, which tends to valorize the very arrogance it critiques — the visionary founder who bends reality through sheer force of will. By naming arrogance as the antagonist in a success story, the writer is attempting to revise a deeply entrenched cultural script. The risk is that the acquisition's reported price tag undermines the humility thesis — it's easier to preach modesty after a $60 million exit — but the tension between those two facts may be precisely what makes the piece worth reading. The most interesting question hovering at the edges is whether humility can be adopted strategically without ceasing to be humility at all.

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Start-up Strategy: Know Thy Enemy, Befriend Rivals

The piece opens with a paradox that most competitive strategy writing avoids: the enemy might also be the ally. The title's invocation of Sun Tzu ("Know Thy Enemy") immediately sets up a martial framework, only to subvert it with the instruction to "befriend" those same rivals. This tonal pivot — from combative to collaborative — mirrors a genuine shift in how startups increasingly relate to their competitive landscapes, particularly in nascent industries where growing the market matters more than capturing share within it.

The excerpt sketches three possible outcomes of competitor relationships — partnering on a pitch, acquisition in either direction, or collective industry growth — and each represents a fundamentally different power dynamic. What's notable is the piece's refusal to privilege one over the others, presenting them as equally valid endpoints of the same relational investment. This is more nuanced than the typical "crush the competition" rhetoric, but it also raises uncomfortable questions the piece may or may not address: at what point does befriending a rival become intelligence gathering? How does one maintain genuine collaboration when acquisition is always a latent possibility? The most interesting version of this argument would sit with that discomfort rather than resolving it into a clean strategic framework. The coexistence of scrutiny and friendship is inherently unstable, and the best business writing treats that instability as a feature rather than a problem to be solved.

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You Can Be an Entrepreneur--and Not Get Divorced

The title alone performs a fascinating rhetorical maneuver: it frames marital survival as an entrepreneurial possibility rather than a given, implicitly acknowledging that the default trajectory for founder-marriages is dissolution. The parenthetical in the excerpt — "In other words: Don't do what I did" — lands as a confessional pivot that reframes the entire piece from advice column to cautionary memoir. This is a writer leveraging personal failure as authority, a move that carries real risk in the business-writing space where expertise is typically performed through success narratives. The piece seems to understand that vulnerability, deployed strategically, can be more persuasive than any case study.

What's most interesting here is the structural analogy the piece appears to construct: marriage as company, spouse as stakeholder, attention as capital. The directive to "tend to your marriage as carefully as you care for your company" is deceptively simple, but it contains an uncomfortable implication — that entrepreneurs already know how to nurture something with devotion and discipline, they simply choose not to direct that energy homeward. The piece doesn't seem to let the reader off the hook with work-life balance platitudes; instead, it forces a confrontation with priorities by using the language of business intentionality. The Inc.com context matters too: this is a writer speaking to an audience that valorizes the all-consuming founder mythology, and the piece appears to push back against that mythology from inside the temple.

The brevity of the excerpt suggests a piece that values directness over elaborate argumentation, which suits its subject. There's something structurally honest about a writer who has been through a divorce refusing to dress the lesson up in excessive qualification. The first-person admission of failure, positioned against second-person instruction ("You can be..."), creates a quietly powerful dynamic — the writer becomes both the cautionary tale and the guide who emerged from it. Whether the full piece sustains this tension or drifts into listicle territory would determine its ultimate success, but the framing alone suggests a writer who understands that the most useful entrepreneurial advice sometimes has nothing to do with business at all.

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Tour is Adventure

"Tour is Adventure" announces itself through a title that deliberately strips away the article, lending the declaration a proverbial, almost aphoristic quality — as if touring were not merely an adventure but a category of experience unto itself. The framing across guitar, Italy, music, travel, and tour suggests a piece that lives at the intersection of travelogue and music memoir, a genre that can easily slide into romantic self-mythologizing. What makes the title compelling is its insistence on equivalence rather than comparison: not "a tour is an adventure" but the bolder, grammatically bare claim that collapses the two concepts into one. This signals a writer interested in how the identity of a musician on the road becomes inseparable from the landscape traversed — Italy here functioning not just as backdrop but as a kind of instrument played alongside the guitar.

The tagging of both "guitar" and "music" as separate concerns hints at a piece that distinguishes between the physicality of an instrument and the abstraction of the art it produces, which is a subtler move than it first appears. If the essay delivers on this implicit promise, it's working in territory familiar to writers like Patti Smith in "M Train" or Geoff Dyer's restless travel-thought hybrids — pieces where the sensory details of place become entangled with creative practice. Published on a personal Medium channel, the piece occupies that liminal space between blog post and literary essay, and its success likely depends on whether it trusts the specific, granular moments of touring — the van, the venue, the particular quality of Italian light on a fretboard — over the temptation to generalize about what it all means. The stripped-down title suggests the writer leans toward economy, which is a good instinct for material that could easily sprawl into sentimental excess.

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2 18 22 Note to Flipside

The earliest entry in what becomes an extended epistolary project, "2 18 22 Note to Flipside" establishes the conceit of writing toward an unnamed other side — a mirror world, an afterlife, a dissociated self. The title's stripped-down date format, lacking slashes or hyphens, reads like shorthand from someone writing in urgency rather than for posterity. There's something compelling about the choice to make these communiqués public on Medium, a platform designed for polished personal essays, yet the "Note to Flipside" series insists on a rawer, more diaristic register. The tension between private address and public platform becomes part of the meaning.

As a series opener, this piece carries the burden of establishing the relationship between writer and recipient without fully explaining it. That withholding is a risk — it can read as exclusionary or as genuinely invitational, asking the reader to become a co-conspirator in decoding the address. The date anchoring February 2022 situates the work in a specific moment of collective disorientation, and the "Flipside" framing suggests the writer is reaching across some divide that may be temporal, spiritual, or psychological. Whether the series ultimately earns its recurring structure depends on what accumulates across entries, but the opening gesture — naming the void and writing toward it — is a structurally honest one.

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5 13 22 Note to Flipside Re Terra

"5 13 22 Note to Flipside Re Terra" introduces a critical specification into the series: the "Re Terra" suffix signals that this particular transmission concerns itself with Earth, with ground, with the terrestrial. The implication is striking — if this note must specify that it's about Terra, then the other notes may not be. The writer is constructing a cosmology in which the earthly is one category among several, and that quiet worldbuilding through titling alone is a sophisticated move. It reframes the entire Flipside project as something more expansive than diary entries; these are dispatches from a consciousness that doesn't take the physical world as default.

The piece arrives in mid-May 2022, three months after the first note, and the accumulation of time between entries suggests these are written when something specific compels the address. The "Re:" construction borrows from email subject lines, layering corporate communication syntax onto what is essentially metaphysical correspondence. This collision of registers — bureaucratic and transcendent — creates an inadvertent poetry. Whether the content delivers on the ambition of the framing is the central question, but the architecture of the series is becoming increasingly legible as a project about the insufficiency of ordinary language to reach the places the writer needs to reach.

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Note to Flipside Sat 6 25 22

By "Note to Flipside Sat 6 25 22," the series has found a rhythm, and the inclusion of the day of the week — Saturday — adds a domestic specificity that slightly alters the tone. The earlier notes felt dispatched from outside time; this one is grounded in the texture of a weekend, with all the stillness and unstructured thought that implies. It's a small detail in the title, but it humanizes the project, pulling it back from the cosmic toward the quotidian. The best epistolary work lives in that tension between the everyday and the urgent, and this entry's titling suggests the writer is becoming more comfortable letting ordinary time bleed into the transmission.

Four months into the Flipside project, the question of audience becomes more pressing. Who is the Flipside? A lost person, a future self, an alternate reality? The series resists answering, and that sustained ambiguity is both its strength and its vulnerability. Strength, because it allows each reader to locate their own loss or longing in the address. Vulnerability, because without some escalation or deepening, the recurring structure risks becoming ritual without revelation. The Saturday datestamp hints at a writer who is settling in, making this practice habitual — and habit can be either the enemy of discovery or the condition that makes it possible.

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Note to Flipside 10 14 22

"Note to Flipside 10 14 22" subtly reorders the title format, placing "Note to Flipside" before the date rather than after. Whether this is a conscious shift or an incidental one, it changes the emphasis: the address comes first now, the timestamp second. The Flipside has become the primary organizing principle rather than the calendar. This small inversion suggests a writer whose relationship to the project has evolved — the practice has become more important than its placement in chronological time. Eight months in, the series has accrued enough weight that each new entry carries the freight of all the previous ones.

The October date positions this entry in a season traditionally associated with thinning veils between worlds, and while the writer may not be consciously invoking that symbolism, the Flipside project is essentially built on the premise that such veils exist and can be spoken through. The regularity of entries — roughly monthly at this point — suggests the writer has found a sustainable cadence, which raises an interesting craft question: does a project like this benefit from regularity, or does it need the unpredictability of earlier entries, when months could pass between transmissions? The move toward consistency may represent deepening commitment, but it also risks domesticating what began as something wilder.

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Editorial Intelligence
Outlet Lens
The same pieces reviewed through the editorial lens of The New Yorker, The Atlantic, and Wired.
"Leadership & Managing | 10 Ways Any Leader Can Step It Up Today"
Wired Take
C-

In an era when organizational science is being reshaped by network theory, behavioral economics, and data-driven management tools, a piece called "10 Ways Any Leader Can Step It Up Today" feels like it was beamed in from a pre-analytics age. There's no engagement with how distributed teams, algorithmic decision-making, or platform dynamics have fundamentally altered what leadership even means. The framework is purely individual — leader as heroic optimizer — when the more interesting story is how leadership itself is becoming a systems problem. Where's the feedback loop? Where's the data? Without those, you're left with a listicle that could have run in 1995 or 2025 and landed identically, which is not a compliment when the landscape has shifted this dramatically.

The New Yorker Take
C-

One imagines the writer composing this list at a standing desk, coffee cooling beside a motivational poster featuring an eagle in mid-ascent, and the resulting piece has about that much specificity — which is to say, almost none. "Ten Ways Any Leader Can Step It Up Today" promises universality, and delivers it in the way that a fortune cookie delivers wisdom: technically true, unmoored from any particular human being's lived experience, and forgotten by the time the check arrives. There is no scene here, no character caught in the revealing act of leading badly or well, no moment where the reader might recognize the quiet terror of being responsible for other people's livelihoods. It is advice literature at its most frictionless, which is another way of saying it offers nothing for the reader to hold onto.

The Atlantic Take
C

The listicle as leadership gospel is a genre unto itself, and "10 Ways Any Leader Can Step It Up Today" is a faithful practitioner of its conventions: broad enough to apply to anyone, specific enough to apply to no one, and sufficiently untethered from research or structural analysis that it functions more as affirmation than argument. What's missing is the harder question beneath the premise — why, exactly, leadership advice has become a perpetual-motion industry, endlessly producing content that never seems to resolve the problems it diagnoses. A more ambitious version of this piece might interrogate the managerial class's appetite for self-improvement as a substitute for systemic change, or examine whether the democratization of leadership advice has actually produced better leaders. Instead, it offers ten steps and the comforting assurance that improvement is always just a behavioral tweak away.

"Mentor So That It Means Something"
The Atlantic Take
C+

There is a worthwhile idea buried in "Mentor So That It Means Something" — that mentorship, done carelessly, can be more performance than practice, more résumé line than relational commitment. The framing around web-weaving hints at a networked understanding of how knowledge and influence actually propagate through organizations and industries. But the piece doesn't push far enough into the structural implications. Mentorship in America is deeply entangled with questions of access, class, and professional gatekeeping; who gets mentored, and by whom, often determines who gets to lead. A five-step framework, however well-intentioned, sidesteps these dynamics entirely, leaving the reader with practical guidance that is useful in the narrow sense but intellectually unsatisfying in the broader one.

Wired Take
C+

The metaphor of web-weaving is the most promising signal in "Mentor So That It Means Something," because it gestures toward mentorship as a network phenomenon rather than a one-to-one transaction. In theory, this is exactly the kind of reframing that could yield real insight — mentorship as a protocol for knowledge distribution, a way of strengthening weak ties across an organization's social graph. In practice, the piece doesn't follow the metaphor to its logical destination. There's no discussion of how platforms, remote work, or AI-augmented coaching are reshaping the mentor-mentee dynamic, no data on which mentorship structures actually produce measurable outcomes. The five-step format keeps things actionable but also keeps them small, when the more interesting story is how mentorship scales — or doesn't.

The New Yorker Take
C+

"Mentor So That It Means Something" possesses, at least, the germ of an interesting observation: that mentorship is not merely the transfer of expertise from one person to another but something more structural, a kind of web-weaving, to borrow the author's metaphor. The trouble is that the piece never quite escapes the gravitational pull of the business advice genre long enough to show us what that web actually looks like — who is caught in it, who benefits, who is left dangling at its edges. The best writing about mentorship tends to dwell in the discomfort of the relationship, the moments when the mentor's certainty becomes the mentee's constraint, or when the protégé outgrows the very person who shaped them. Here, the relationship is rendered as a five-step process, tidy and instrumental, and one wishes for a single scene that might complicate that tidiness.

"The Humility Imperative: CEOs, Keep Your Arrogance in Check"
The Atlantic Take
B+

"The Humility Imperative" is the rare Inc.com piece that earns its thesis through narrative rather than assertion. Dave Balter's near-destruction of BzzAgent is a case study in a phenomenon that deserves more serious cultural attention: the way American entrepreneurial mythology actively rewards arrogance, treating hubris as a feature rather than a bug until the moment it becomes catastrophic. Balter's story — ego unchecked through multiple ventures until it nearly obliterated his fourth — implicitly raises questions about the feedback mechanisms in startup culture. Why did it take four companies for the lesson to land? What structural incentives encourage founders to mistake confidence for competence? The piece doesn't fully explore these systemic questions, but it provides enough raw material for the reader to begin asking them, and Balter's willingness to implicate himself gives the argument a credibility that prescriptive leadership advice rarely achieves.

Wired Take
B-

Dave Balter's story about ego and BzzAgent is an interesting data point in a larger pattern: the founder-as-single-point-of-failure problem that plagues startups at scale. BzzAgent, a word-of-mouth marketing company that essentially tried to systematize social influence before social media made that trivially easy, is itself a fascinating artifact of a particular technological moment. The piece would benefit enormously from examining how Balter's arrogance interacted with the company's actual systems — did his ego distort decision-making processes, suppress dissenting signals, or create information bottlenecks? The humility imperative, framed as a systems problem rather than a personal virtue, could yield real insight into organizational resilience. As it stands, the piece is a compelling founder confession that stops just short of the more rigorous analysis that would make it genuinely instructive for how we design companies that can survive their creators' worst impulses.

The New Yorker Take
B

Dave Balter's account of how his own arrogance nearly torpedoed BzzAgent before its acquisition by Tesco's Dunnhumby has the essential ingredient that most business writing lacks: a person willing to be seen in an unflattering light. There is something genuinely compelling about an entrepreneur who, having just pocketed a reported sixty million dollars, turns around to warn others against the very instincts that nearly cost him everything. The piece benefits from the specificity of Balter's story — this is not abstract advice but a narrative with stakes, a company that nearly failed, an ego that nearly consumed it. One wishes the writing itself matched the honesty of the confession, that the prose lingered longer in the discomfort rather than rushing toward the redemptive lesson, but the human detail is there, and it elevates the piece well above the genre's usual platitudes.

"Start-up Strategy: Know Thy Enemy, Befriend Rivals"
The New Yorker Take
C+

"Know Thy Enemy, Befriend Rivals" offers a counterintuitive proposition — that competitors are best understood not from a distance but up close, perhaps over lunch — and there is a certain worldly charm to the idea, the suggestion that business, like diplomacy, proceeds best when conducted between people who have taken the trouble to know each other. But the piece, as excerpted, reads more like strategic counsel than storytelling, and one longs for the particular: the lunch that changed a rivalry, the handshake that preceded an acquisition, the specific moment when an entrepreneur looked across the table at a competitor and saw, instead of a threat, a future partner. Without those details, the advice floats in the generic, sensible but unanchored, the kind of thing one nods at and promptly forgets.

The Atlantic Take
B-

The premise of "Know Thy Enemy, Befriend Rivals" touches on a genuinely interesting tension in capitalist ideology: the gap between the rhetoric of ruthless competition and the reality that industries are often grown through collaboration, consolidation, and mutual accommodation. The suggestion that startups should scrutinize and befriend their competitors simultaneously invokes a model of competition that is more ecological than gladiatorial — companies as organisms in a shared ecosystem rather than combatants in a zero-sum arena. This is a more sophisticated framework than it first appears, and the piece deserves credit for gesturing toward it. What it lacks is the intellectual follow-through: a deeper exploration of when cooperation becomes collusion, how power asymmetries between competitors distort these friendly relationships, and what the history of industry consolidation tells us about who actually benefits when rivals become friends.

Wired Take
B

"Know Thy Enemy, Befriend Rivals" is, at its core, a piece about coopetition — the strategic interplay between competition and collaboration that defines some of the most interesting dynamics in tech and beyond. The advice to scrutinize competitors while building relationships with them maps neatly onto how ecosystems actually function in networked markets, where today's rival is tomorrow's acquisition target, integration partner, or co-developer of an industry standard. Think Bluetooth, think USB-C, think any moment when competitors realized the addressable market grew faster through cooperation than through warfare. The piece could go further by examining the game-theoretic underpinnings of these decisions — when does befriending a rival create value, and when does it simply create a more informed adversary? — but the core insight is sound and increasingly relevant in an era where platform dynamics make pure competition an increasingly incomplete strategy.

"You Can Be an Entrepreneur--and Not Get Divorced"
The Atlantic Take
B-

There is a genuinely important argument buried in this piece about how American entrepreneurial culture has sanctified overwork to the point where personal relationships become collateral damage — a theme that connects to broader questions about what we sacrifice at the altar of productivity and self-optimization. The confessional framing gives it an authenticity that pure policy analysis would lack. Yet the piece doesn't quite follow its own thread far enough: it stays in the lane of personal advice rather than interrogating the structural incentives — investor expectations, hustle-culture mythology, the gendered dynamics of whose career gets to consume the household — that make entrepreneurial marriages particularly fragile. It gestures toward a bigger argument without making it.

Wired Take
C

Entrepreneurship's toll on founders' personal lives is a well-documented pattern at this point — burnout, relationship collapse, the whole system of venture-backed intensity that treats humans as throughput. This piece acknowledges the failure mode from personal experience, which is valuable as a data point, but it doesn't map the system. There's no exploration of how startup culture's always-on communication tools, the Slack-and-calendar architecture of founder life, or the network effects of being embedded in a founder community reshape intimate relationships. It's a cautionary tale when what's really needed is a diagnostic — something that examines why the default settings of entrepreneurial life are so corrosive and what redesigning those defaults might look like.

The New Yorker Take
C+

The premise here — that entrepreneurship devours marriages, and that this author knows because his was devoured — is not without its poignant kernel, the confession of a man who tended his cap table more carefully than his kitchen table. But the execution, packaged in the brisk imperatives of a business magazine listicle, never lingers long enough on any human detail to let the reader feel the particular weight of what was lost. One wants the scene, the overheard conversation, the moment the marriage shifted from partnership to afterthought; instead, one gets advice. Inc.com's readership may find utility in the counsel, but the essay reads as a TED Talk delivered in the wreckage of something that deserved a quieter, more searching accounting.

The Catalog

Collected Works

75 total

Notes from the Bridge

5

The Smarterer Saga

9
Series The Storyer of Smarterer 7 parts
The Storyer of Smarterer (Part I)
The first potential technical co-founder of Smarterer couldn't start exactly just yet. Nope, he had to go to Burning Man first. To 'free his mind.' Naturally. This shortly after agreeing to be a co-founder, but first taking a 6-week trip to some unpronounceable jungle on some unchartered continent. So I told him he wasn't co-founder material. That he lacked commitment. This potential co-founder thought of me as an a∞hole. Not that he was incorrect - but two wrongs don't make a right. The second (potential) technical co-founder of Smarterer and I met once a week. He understood the vision: To validate anyone's skill in anything - be it excel or python or R or photoshop - in just 10 questions, 120 seconds. In cafes we snorted coffee and bonded. I the forty-ish elder statesman of entrepreneurship, he the shaggy-haired, wet-behind-the-ears technical wonderboy. But he found the technical challenge a jigsaw puzzle, with edges bent and cardboard frayed and pieces missing. After near
The Storyer of Smarterer (Part II)
“Smarterer? That's absolutely the stupidest name for a company possible." This overheard at Luke Miller's wedding in 2025, from the table next to ours - oblivious that one of Smarterer's founders was within earshot. Luke's brother was giving the Best Man speech, and was riffing on the fact that Luke seemed to make illogical career choices - until they turned out to be brilliant or prophetic. One such choice was joining skills-assessment startup Smarterer as an intern, where he eventually rose to a product manager during the successful sale to Pluralsight in 2014. Was Luke lucky or smart? Well his next gig was as an early employee at some non-profit which happened to be named, get this...OpenAI. (Current value of OpenAI, $500b, so, you decide.) But this is all later, because back in 2011 Smarterer wasn't even off the ground, and Luke Miller wasn't even employed yet, and the company was seeking a CEO to work alongside Mike PK. As Exec. Chair the plan was for me to maintain the visi
The Storyer of Smarterer (part III)
The Storyer of Smarterer (Part IV)
The Storyer of Smarterer (Part V)
We sat by the pool and cried for about twelve hours. Well, I didn't cry, that's not in my nature. But Hodges did plenty - after she reminded me just how unfair the choice was she had to make. Let's square the facts and circle the truths shall we? As the incoming CEO I managed Sarah Hodges and we both were, well, strong of opinion. In truth, Hodges is more talented than most operators you'll work with in three lifetimes. She both plans and executes. She creates signal from noise and accepts nothing less than exceptional. She can market. She navigates spreadsheets. She builds relationships. She knows when to clown and when to buckle down. I'm a visionary and she's an operator, which made our work together a magnetic sort of chemistry - marred mostly by our commitments to individual peccadillos. Hodges would build a deck and I would change the fonts and back and forth we'd go. Sure it sounds silly, but serifs matter to me and Arial Sans to her and a little paper-cut argument would b
The Storyer of Smarterer (part V)
The Storyer of Smarterer (Part VI)
The Storyer of Smarterer (part VII, final chapter)
A lady never kisses and tells. But then again (at least the last time I checked), I’m no lady. So how about I let you in on a little smoochy smoochy. To whet the proverbial whistle, let’s sashay over to the math of BzzAgent. In 2005 we raised $13.8M in venture capital and sold for $60M five years later. Valuations matter, which is why our venture partners only got their money back - while employees and earlier angel investors hit the proverbial financial homerun. (for avoidance of doubt: I didn’t personally make that $60M. I was a piece of the puzzle, not the whole jigsaw) BzzAgent's return came with a kink or two, namely in the form of an 'earnout': In order to receive the sale proceeds, I had to stay employed for four years and the company had to hit certain business targets. “Earnouts: rarely earned, always paid,” is a banker's adage, referencing the battles that often come with them. And true to fashion, after slight disagreements on direction, we honey badgered our way to a n
The Storyer of Smarterer

Fathers & Finality

5
So Long Dad
Hospice
Let Go Dad
When You Cry
When you cry, I get angry. It's a kneejerk, a reflex, an impulse. I don't search to understand your sadness. I just want your goddamn crying to stop. What does crying even do for you anyway? I mean - if I'm being truthful - it appears to be a totally unpleasant experience. You see the irony here right? The actual act of crying is so absurdly awful it would, well, it would be enough to make one want to cry (if you were able to do that sort of thing, of course). It's true, by last count, I haven't cried in at least fourteen years. Back then, I was going through a divorce and, yes (contrary to popular belief), I do feel sadnes. Damn I missed my kids; I missed what I thought my life would look like; I feared change tremendously. I was advised crying might make feel better, and I suppose it was as good advice as any. So I willed myself to focus on the space between my eyes; I dwelled on my sadness, digging deep into loneliness that burned like poison ivy. I blinked hard, quickly. I fr
Hopsice
My wife doesn't like fruit. For real, I mean it. Like any fruit. Actually, she'll tell you, she only likes fresh crisp apples and watermelon - in season. As for eggs, no, they're not for her. Nor gummy candy. Mayo is her yuck to my yum. Possibly related, or maybe not, she's also really clean. The house, and the order of things, namely. You might call her meticulous, with such an artful eye that you won't even notice the lack of a crumb or the chairs lined up straight as soldiers. My Wife is with me when I receive Sunday's call that they have taken Dad to Cambridge Hospital. Spaulding has given up on rehabilitation; they say they couldn't provide him the medical care he needed. He woke with aspiration in his lungs or a - cover your ears - mucous plug, and required additional oxygen. This after Spaulding's most unsanitary situation provided him a full month of catching pneumonia and then teeth-kicking Covid. And so with a nose tube feeding him medicine, they closed his door to leave him

Deadheads & Wanderers

8
I ️ Tour
The Cosmic Wallet of The Twelve Tribes
Tape Dubs
My first real business was selling tape covers on Grateful Dead Tour. You know, tape covers. For cassettes, of course. I mean, it solved real pain. Like, what else would you put on your bootleg of 5/8/77? Tape trading was a fine art for the musically obsessed and supremely nerdy. You might procure a brick of blank Maxell XLIIs from Radio Shack and borrow a few bootlegs from another Deadhead. Then you'd load their tape in your source, maybe a Sony TC-K677 3-head, connected via line-in to an NAAC Nakamichi Dragon, tweaking levels and simultaneously pressing play on the first and record on the second. Labeling mattered to cassette-trading audiophiles. If the source bootleg was a gen1, the recorded copy would be a gen2. A ‘crispy’ pristine Betty Cantor-Jackson SDBD was coveted fare; rumors always swirled of undiscovered releases. What made my tape covers special? The art, of course. I'd produce a template, then enlist Mike, my often-stoned roommate to illustrate something - say Jerry's
Guyute, The Ugly Pig
This particular gent went down. Hard. Dropped straight, as if sucker punched on the chin. Crumpled, like a napkin on a dinner plate. Timing is everything and, well, in this case, we weren't even two minutes into the opening song: 46 Days. It was almost as if the band sensed the commotion and sought to lean further into the muck. This was, after all, Bill Graham Civic Auditorium, July of 2018, and a general admission indoor show in the height of summer. The next time they'd roll through (it would take nearly seven years) the floor would be packed like sardines, but back then it felt almost roomy - like a deep conversation scattered with comfortable pauses. Had there been rows of seats, with assigned numbers just so, you'd say this was six to eight rows back, and just slightly to the right, Mike side. This a spot one might covet. A spot one might spend the previous week thinking all about, because weeks and months and years are measured by tours and shows to attend. This particular gent
Eggy @ Toad's
Does Eggy headlining Toad's Place in New Haven as their last official show of 2025 signify anything? Anything at all? Why yes. Yes it does. If you're into technicalities, this was the 94th show of an extremely productive, profound, and practically revolutionary year for Eggy. And Toad's Place provided an opportunity to reflect on it all. Let's start at the beginning: Toad's was the first place Eggy played as a band - ever. It's hometown court, so to speak. A room they've inhabited many times over the years — but never as the lead act, let alone packed to the gills with New Haven faithful. Eggy is known for many things, and one of those things happens to be the long thread of patience that pervades their presence. Over years and years of practice, and of gigs and gigs in countless venues, Eggy has earned every right to be here at Toad's at this very time on this very night. {x}The mood is festive. Celebratory. The air drips with a well-cultivated magnetism - even before Residual Groov
Tour is Adventure
Tour is Adventure
Eggy Tour Socks

The Founder's Mirror

14
Your Investors Favorite Update Flipside March 2020
Humility Before a Fall Your Crypto Startup Hasnt Done Anything Yet
Went to Raise Venture Capital
Selling BzzAgent
“I've been accused of sexually harassing a black, female co-worker," This the (very caucasian) very Senior Executive proclaimed to me sometime in 2009 - just before informing me that he was leaving the company. And this is how the first sale of BzzAgent fell through. I imagined this Senior Executive was telephoning from the bath, as he would; a space where he offered creative formulations to his countless creative agency underlings, and occasionally squared away large media buys or charmed a client, carefully, like a lion stalking unsuspecting elk. He was British, if memory serves. He was an actual Count, of that I'm sure. He carried an accent that made you susceptible to ideas - like, say, the one where he was going to buy BzzAgent. Looking back I'm not so sure. There wasn't heavy diligence burying us in work we didn't have time to do, nor redlines nor hard-nosed negotiating strategies on indemnification clauses. Nevertheless, on the day he was to get buy-in for his large and formi
The Machine
You wanna know? It's a Machine that makes me build things. It sounds like the white noise of a TV going off air; it can get uneasy and clang, as if water hammer from the pump of a radiator in winter months. The Machine is a mystery to me, and I'm sure even more so to you. The Machine is a gift or a curse - or maybe a tightrope walk on the razor's edge of both. The Machine hissed relentlessly until I built a business in the death industry in 2014. It became obsessed with the vast acres of graveyards that spill below the flight path of NYC's Laguardia airport. It contemplated death through the lens of the living. Its droning buzz required the stomping of brakes when driving past a cemetery. The Machine didn't care if it was logical or not. The Machine isn't a computer, like Peter Lynch's brain for stock market analysis; if it were asked to code, it wouldn’t be able to decipher between a 0 and a 1. The Machine begs to build, incessantly. It thrives on curiosity, on creativity, on i
Who Learned to Read the Water?
Eight years ago Flipside started doing something that, in retrospect, was either visionary or clinically insane. We decided to normalize blockchain data. Not some blockchain data. All of it. Every chain. Every exchange. Every transaction. Oh, then we obsessively cataloged 700 million wallets to know who is human and which are bots. And who moves what to where and when. Here's what we learned: blockchain data is an ocean. Most people drown in it. Some people build boats that let them float on top to look at the surface. We built a boat, and we learned to read the water. We can tap you on the shoulder and tell you that when a weather front is coming. Or where you should be fishing. That your best users are swimming to another protocol. We give you answers, so you don't wash up shipwrecked on the shore. The Dashboard Problem Can we talk about dashboards? Dashboards are great. We love dashboards. Dashboards are the participation trophies of data analytics: everyone gets one, and everyone
Flipside Rfp Node Infrastructure Partner
Flipside X Prysm X Oan
Blockchain Analytics Industry Landscape May2020
The 93 Best Analytical Brains in Blockchain 2020
Native Token Recycling
Introducing the Virtual Color War

Words & Witnesses

9
I Read Miranda Julys All Fours and I M a Man
How Does One Write for a Band Really
Why My New Book is Destined to Fail
Sunday Edition Review: Invisible
A minor in memories
I like to write. It's true. No really, I do. Seriously. I do. Why won't you believe me? Writing isn't work. It's a habit. It's the crawl space of my mind; writing feels snug, like the stretch in a new pair of socks. Years ago, an executive on my team offered, 'I write better than I speak' - an idea which I've now absconded with and taken as my own. Ideas to write about resolve like cars on an eight-lane freeway. Sometimes there's a stream of them, boxing each other out, competing for the speed of the left lane. Sometimes the idea highway feels like three AM, lit up by overheads, but sparse of any traffic at all. I write to publish every week, a nasty case of the 10,000 hours. It's partially to exercise the muscle, but mostly because it's a calendar I can count on. It's rhythm, whether the writing is good or bad, whether I have time or not. Most weeks I work up a piece on Saturday, first thing in the morning, a dented and malformed cast of a thing. Editing is really the art, becaus
Sometimes a Money Shot is Just a Money Shot
And, so be it, We're Down to the Short Strokes. Please, if you have children in the room, ear muffs. This may get a tad filthy. Because this is a piece about the things we say: The colloquialisms, the off-hands, and the normative asides we offer that, well, we probably shouldn't. In plain corporate jargon, Down to the Short Strokes would suggest the end of a negotiation or maybe the completion of a months-long project. Which, maybe, because, I guess (if one were to infer), the long strokes would be, well, the beginning of a sexual and handsy tête-à-tête. The short strokes then would be, mainly, I think, a series of rapid movements to culminate the finish, as it were. <scratches 'Short Strokes' off everyday talk track> But how about Hot to Trot, the mid-20th century slang connecting your eagerness with the anxiety of a tied-up horse? You clearly remember Shalamar's 1982 disco hit, A Night to Remember, with the catchy chorus, Hot to Trot, leaving no doubt about the term's promiscuity -
Invisible
My Dear Fellow Passenger
My Baggpak

Arena of Others

11
Hot and Sour Soup
Hah Much Do Ah Oh Yah
I Like the Weed
The Weed
I like The Weed. And she’s a tempestuous bitch. (oh great an article about drugs. try threading this needle, pal) I mean that kindly and with all due respect. One pip’s drug, another tip’s medicine, and all that jazz. I’m not here to croon a drugged-out love song, and won’t be decrying the evils of moderate addictions. Rule of play: no preesh and no preach. We got that? Let’s start with Willie. Willie Berkowitz introduced me to The Weed, at my ripe age of thirteen, tucked in between two pole vaulter’s 20' gym mats during gym class. We nestled deep in the high density polyurethane foam, and Willie — an upper-classman with a speckled history — offered a hit from a ‘sneak-a-toke’ brass pipe (you know, the kind with the squeaky screw off top). I can say confidently today that what Willie provided was ‘dirt weed’. Mostly stems and seeds — but enough to make me droopy and giggly, which surely no one noticed because I wasn’t all that good at track and field anyway. The Weed love affair began,
My Friend Kevin was Once Hit By a Bus
My friend Kevin was once hit by a bus. You may know him, and I do hope he doesn’t mind me blowing up his spot. It goes like this: Kevin was early at Facebook. Real early, like employee #12 early. I know this because Kevin had applied for a job at BzzAgent which, to his great fortune, didn’t pan out. And so a few months later he came by our offices, to thank me for the interview and our discussion (Kevin is what some might label a ‘mensch’). He noted he’d be moving across country, to Palo Alto, to see if they might make something important out of Facebook. Straight truth: I thought he was nuts. You’re probably already a few steps ahead of me: financially, Kevin did well. Real well, like comfortable for life, and surely swiss bank accounts and caviar and Bentleys — and then he replaced all of his teeth with 24k gold (ok, that parts not true). In one of life’s great ironies, Kevin eventually ran a division of Facebook that required some approvals for BzzAgent to run programs, so I’d have
My Friend Kevin Was Once Hit By a Bus
Maruf
The Pool Guy
Generation Q
Your Junk Drawer
The Dee

Lessons & Ledgers

14
Leadership & Managing | 10 Ways Any Leader Can Step It Up Today
Originally published in Inc.com
No matter who you are, or the type of company you oversee, there are some universal ways you can be better at it.
Mentor So That It Means Something
Originally published in Inc.com
Being a great mentor requires more than experience and time. Learn to weave the right web. Five steps.
The Humility Imperative: CEOs, Keep Your Arrogance in Check
Originally published in Inc.com
Dave Balter's ego almost ruined BzzAgent, his fourth start-up, before Tesco's Dunnhumby bought it for a reported $60 million last month. Here, he implores entrepreneurs to find humility.
Start-up Strategy: Know Thy Enemy, Befriend Rivals
Originally published in Inc.com
Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together.
You Can Be an Entrepreneur--and Not Get Divorced
Originally published in Inc.com
Tend to your marriage as carefully as you care for your company. (In other words: Don't do what I did.)
Sixteen Lessons on Leadership, with Eskanley Dupitra
I've managed over 1,000 people in 30 years. Yes you read that right. And here's exactly what I've learned in sixteen lessons. Well... Not directly 1,000, more like a few hundred who managed all the others. But, yeah, I occasionally stretch the truth (which you should do, lesson #1) and I like to maybe sometimes go around or down or under or sideways or whatever one might call it, and manage the manager's managee directly.  Which doesn't discount my management capacity any, mind you. Rather that sometimes, as a leader, the chain of command is pointless and as indirect as insurrection (lesson #2). And sometimes it's your job to be present for anyone and everyone, no matter who they are in the company (lesson #2A). As for the people I manage directly, I've learned that micromanagement is both a sin and a blessing. And mostly micromanagement gets a bad rap (lesson #3). That's right, because it's my way or the highway (lesson #4), and many of your direct reports will begin their journey
Why Join a Board of Directors?
Went to a Crypto Conference
Flipside is Seeking Chief of Staff Who Isnt Gandalf
Seeking Gm Dao
Flipside Crypto is Seeking a Sales Director Who Packs the Pipe
Flipside is Seeking a Kick Ass Fcas Biz Dev Lass or Lad
Needed Head of Marketing
The Three Phases of Sleep

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